Thypoch has officially announced the latest addition to its rapidly growing Simera-C series, the Simera-C 16mm … Thypoch Expands Simera-C Cinema Prime Lineup with Ultra-Wide 16mm T1.9 Lens for Full-Frame CamerasRead more
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Cooke Unveils AP3 FF 1.5x Anamorphic Prime Lenses for Full-Frame Mirrorless Systems
Cooke Optics, a manufacturer synonymous with the prestigious "Cooke Look" in the global cinema industry, has … Cooke Unveils AP3 FF 1.5x Anamorphic Prime Lenses for Full-Frame Mirrorless SystemsRead more
Fujifilm XF 35mm f/1.4 R Dominates Japanese Sales Rankings as Mirrorless Prime Lenses Overwhelm DSLR Market
The Japanese photography market, often considered a bellwether for global imaging trends, has produced a surprising … Fujifilm XF 35mm f/1.4 R Dominates Japanese Sales Rankings as Mirrorless Prime Lenses Overwhelm DSLR MarketRead more
Nikon Teases New Series of Autofocus Z-Mount Cinema Prime Lenses as RED Integration Accelerates
Nikon has officially released a strategic video teaser signaling the imminent arrival of a new dedicated … Nikon Teases New Series of Autofocus Z-Mount Cinema Prime Lenses as RED Integration AcceleratesRead more
Sirui Expands Vision Prime 1 Full-Frame Cinema Lens Series with New 15mm 75mm and 150mm Macro Options at NAB 2026
The 2026 National Association of Broadcasters (NAB) Show in Las Vegas has served as the stage … Sirui Expands Vision Prime 1 Full-Frame Cinema Lens Series with New 15mm 75mm and 150mm Macro Options at NAB 2026Read more
